The Rise Of The Gig Economy

By Rishyan Raaj Gopal (BAC Apprentice)


We can no longer turn a blind eye on the gig economy. One may even pose the question, “what is the meaning of gig economy?”  

In a gig economy, flexible, temporary jobs are commonplace and companies are inclined to hire independent contractors and freelancers instead of full-time employees. This is big news, because decades ago, one was not given this option as he/she first stepped into the working world. Now, people have a choice when it comes to employment. They can either choose to join the traditional 9-5 job, or pursue a career under the gig economy.  

In the beginning, people only took up job offers under the gig economy to earn some side income. However today, with Malaysians being more informed and conscious of their work-life decisions, many opt for a career in the gig economy, gradually shifting from the traditional 9-5 job, as it guarantees them independence and flexibility. For example, we saw many people deciding to become Grab/Uber drivers/riders, even full-time employees moving completely to, or taking up freelance opportunities. The traditional workforce of yesteryears has been experiencing major shifts, and the pandemic has accelerated its transitioning to a more digital economy. Today’s tech-reliant society no longer rely on a classic 9-5 job to sustain. With a thriving gig economy, they make smart decisions benefitting them in the long-run. 

The past two years saw world economies crashing, and coming to a halt. Malaysia was no exception. With numerous lockdowns, its people struggled to cope with the many uncertainties. With thousands retrenched and forced to look for immediate employment to feed themselves and their families, jobs in the gig economy were in demand, and gaining more attention. For example, with dine-in restrictions imposed nationwide, restaurants were heavily reliant on optimising their businesses on FoodPanda and Grab, and the surge in consumers resorting to ordering food online has led to a demand in riders/drivers. 

It is comforting to know that the Malaysian government is offering help to the gig economy by providing incentives in the form of Pelan Jana Semula Economy Negara (PENJANA), or also known as the National Economic Recovery Plan. PENJANA focuses on 3 key thrusts – empower people, propel businesses, and stimulate the economy. Among the initiatives in this plan include a wage subsidy program, social protection for the gig economy work, and PENJANA Kerjaya (a hiring incentive program) among the many others. Though this is a great initiative, the bitter truth is – not many are aware of this. To know more, you may want to explore here.Although some of us might have an interest in the gig economy, we often face these struggles – how or where to get started. Fret not, let me introduce you to Project DEEP (Digital Enterprise & Employee Programme) by BAC Education, an initiative built for Malaysians to bridge the local enterprise and employees into the digital era. Targeted at fresh graduates, jobseekers and the retrenched, one will have the opportunity to enrol in any one of their FREE courses offered. 

One of the programmes that is being offered by Project DEEP is the Professional Certificate in Gigpreneurship. This is a 12-day course that will empower you with useful knowledge, equipping you with the digital and soft skills necessary to flourish in the gig economy.  

We will be open for registration soon. If you wish to develop a lifelong learning mindset, sign up. Join us and change your life!  

The Gig Economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit” – John McAfee