Overview

As the digital economy continues to thrive, businesses require their internal teams to stay relevant and to upgrade their skills. This is an even bigger challenge for agencies as their clients expect them to know all the latest development within digital marketing.

With over $135 billion spent in online advertising globally, digital marketing is one of the fastest growing trends today . Asia is leading the trend with a growth of over 30% annually. According to a recent report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population. All these figures point towards an increased demand for digital marketing ideas and solutions for clients.

As Steve Jobs once quoted in a commencement address at Stanford, “Stay Hungry. Stay Foolish.” In order to be a true digital marketer, you would need to imbibe this notion and live every day with a thirst to learn new things.

Why Choose This Course? 

• Be exposed to digital trends that are disrupting the status quo of businesses today
• Gain insights from consumer trends as well as local and international examples in various sectors
• Learn the digital marketing concepts and tools
• Come up with a strategic direction and plan of action to adopt digital marketing practices using the 3 “C” methodologies.

Career Opportunities 

• Digital Marketing Executive 
• Email Marketing Executive 
• SEO/SEM Executive 
• UX Designer

Entry Requirements:

Malaysian citizens – Job Seekers, Retrenched workers, Graduates, Business owners, Entrepreneurs  

The only prerequisite is that you have an interest in digital marketing and want to progress in your career or develop your business. 

Why Choose This Institution?  

• The Digital Transformation Academy’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. 
• Resources to help you with your studies including self-directed practical exercises and recommended online learning materials. 
• Study anytime and from anywhere with our learning management system (LMS).